Actionable insights and inspiration for eCommerce merchants and marketers

How Can You Use Packaging to Encourage Customer Loyalty?

Many in eCommerce see shipping and handling logistics as an inconvenience. SaaS companies and online education only has to interact with their customers online; they never have to make physical contact. However, in eCommerce you are likely selling a product. This adds another layer to your operations; you have to take care of shipping your product and making sure it gets to your customer in good condition. This is an opportunity, not an inconvenience. Your brand’s relationship with your

How to Use AfterShip For Shopify in 5 Minutes

Table of Content. Click for direct access: 1. Install AfterShip via Shopify App Store 2. Install AfterShip via our Website 3. Video — How AfterShip Works 4. Video — How to Fulfil an Order and Add Tracking Number at Shopify? 5. How to add Tracking Page at Shopify? 6. Video — How to Insert AfterShip Track Button to my Shopify Store -------------------------------------------------------------------------------- It is easy to install AfterShip on your Shopify store. It takes less than 2 m

Why Net Promoter Score NPS® Matters For Your eCommerce Stores?

Your customers come and go. But how do you know if they are happy with their experience on your website? What's the signal? You may be selling more and more, and that's obviously a good sign. But are you really sure? You can feel the pulse of what your customers think about you on social media. It's easy to find both negative and positive tweets about your brand or products. Or they get in touch with you via Facebook, or send you emails to your customer support inbox. But they are not the m

5 IFTTT Recipes To Run Your eCommerce Stores

Have you ever dreamed of having a robot doing tasks in the background? At AfterShip, we're all in to give you the recipes for doing more, with less efforts. So you can focus on growing your business. Meet IFTTT. You've heard about it before but you might have missed the opportunity to try it. IFTTT stands for “if this then that”. It's a free web-based service that allows users to create chains of simple conditional statements. All automated. They call these conditional statements recipes. One

3 Steps to Start Using Data to Grow Sales

For online businesses, the ability to measure every single customer interaction has opened up unparalleled opportunities for using data to make better decisions. But even though data are increasingly available to support decision making, the abundance of it has ironically increased the prevalence of gut-based decisions over data-based decisions. > This is a guest post from the team at Compass. [Compass]( http://report.compass.co/free-signup/?utm_source=partner&utm_medium=partner&utm_campaign=af

5 Apps To Grow Product Reviews on Your Shopify Store

> "A person’s name is to him or her the sweetest and most important sound in any language." This quote is from Dale Carnegie. He wrote it in 1936 in his classic book: How to Win Friends and Influence People. In one chapter, he emphasises that "the average person is more interested in their own name than in all the other names in the world put together." Using names is powerful. Product Reviews to boost sales If you want to sell more, you have to display names, therefore reviews of customers c