Actionable insights and inspiration for eCommerce merchants and marketers

Transform BFCM Returns into Exchanges: Shifting Consumer Behavior with Subtle Guidance

During the peak season of Black Friday and Cyber Monday (BFCM), retailers often face the challenge of high customer acquisition costs (CAC) alongside an increase in return rates. This combination can have a detrimental effect on a merchant’s bottom line, wasting both effort and investment.  To mitigate the impact of returns on revenue, retailers must focus on changing customer behaviors to turn returns into exchanges. In this article, we’ll share proven strategies for recapturing more revenue f

The Poison Pill of "Returns Insurance" - A Merchant's Perspective

My role in eCommerce-focused SaaS sales gives me a unique vantage point, allowing me to work with a pretty diverse range of merchants, from startups to 9-figure giants, across various industries and geographies. One recurring topic that merchants bring up is returns. Recently, during a sales call, a merchant from a well-established brand made a statement that stuck with me: “Most software companies don’t truly understand what business owners care about. They might have good features, but they o

Why You Can't Ignore Omnichannel in 2025

Omnichannel isn’t just a strategy for growth — it’s the foundation of future-proof retail. As we approach 2025, it’s clear that the retail landscape is transforming at breakneck speed, and customer expectations are higher than ever. Research from Salesforce shows that 65% of shoppers expect merchants to adapt to their changing needs and preferences, but 61% feel that businesses still treat them as a number. Further, 80% of customers say the experience a company provides is as important as its p

What We Learned About Online Shopping from 1,000 Consumers

When shoppers enter a brick-and-mortar store, they have one way to purchase: in the checkout line. Online, it’s a different story. People can buy an item on a store’s website, using a marketplace like Amazon or Etsy, by clicking on an ad in their social feeds, or — increasingly — directly in their social apps.  When it comes to eCommerce, shopper preferences and motivations have a lot to do with demographics. Knowing who your customers are and where they are more likely to purchase gives you th

The eCommerce Merchant's Guide to the TikTok Shop Affiliate Program

TikTok Shop is making a big splash.  In 2024, it was responsible for more than two-thirds of sales (that’s 68.1% of gross market value sales) across all social media platforms. And last year, it generated $3.8 billion in sales. Clearly feeling bullish about new markets, the social media giant also launched a series of betas in advance of soon-to-be expansion into Mexico, France, Germany, Italy, and Spain. Despite a few challenges to its supremacy in North America, the rise of TikTok Shop signa

The Safest Way to Sell Products on TikTok Shop

Despite growing popularity, TikTok Shop has seen some skepticism among brands looking to take on this new channel. One of the biggest concerns revolves around safety and the overall legitimacy of the platform as a channel for social commerce. In this post, we’ll answer whether or not it’s safe to use TikTok Shop. Is It Safe to Sell Products on TikTok Shop? Yes, it is safe to sell products on TikTok Shop. However, like any online marketplace, there are guidelines and policies in place that bra