Actionable insights and inspiration for eCommerce merchants and marketers

How does Nike use pop up to stimulate sales?

The Nike page is exuberant with its customizations and live popup notifications.

Adopting Shopify Polaris Design - 6 Reasons and 6 Do's

We have applied Shopify Polaris Design [https://polaris.shopify.com/] to our admin portal, following Shopify's announcement at Unite 2018. It is not an easy decision especially it means you need to replace your whole UI component library (if there is one). In this blog we will share why we choose Shopify Polaris over other libraries or building our own library, and also tips of applying Shopify Polaris to your current design. And of course - big thanks to the Shopfiy Polaris team for this aweso

How to Choose Your Local China Fulfillment Partner

There may be a lot of things to consider if you are selling products from suppliers in China to customers around world. From determining the most convenient location of operation to the method of fulfilling your orders. Here are some tips to help you. Fulfillment Partners: Local China or near-consumer provider? Some fulfillment providers, such as Amazon FBA, tend to shorten the buyers’ waiting time by using multiple warehouses and fulfill the orders in the nearest place from the buyer. This en

How Can You Use Packaging to Encourage Customer Loyalty?

Many in eCommerce see shipping and handling logistics as an inconvenience. SaaS companies and online education only has to interact with their customers online; they never have to make physical contact. However, in eCommerce you are likely selling a product. This adds another layer to your operations; you have to take care of shipping your product and making sure it gets to your customer in good condition. This is an opportunity, not an inconvenience. Your brand’s relationship with your

How to Use AfterShip For Shopify in 5 Minutes

Table of Content. Click for direct access: 1. Install AfterShip via Shopify App Store 2. Install AfterShip via our Website 3. Video — How AfterShip Works 4. Video — How to Fulfil an Order and Add Tracking Number at Shopify? 5. How to add Tracking Page at Shopify? 6. Video — How to Insert AfterShip Track Button to my Shopify Store -------------------------------------------------------------------------------- It is easy to install AfterShip on your Shopify store. It takes less than 2 m

Why Net Promoter Score NPS® Matters For Your eCommerce Stores?

Your customers come and go. But how do you know if they are happy with their experience on your website? What's the signal? You may be selling more and more, and that's obviously a good sign. But are you really sure? You can feel the pulse of what your customers think about you on social media. It's easy to find both negative and positive tweets about your brand or products. Or they get in touch with you via Facebook, or send you emails to your customer support inbox. But they are not the m