Actionable insights and inspiration for eCommerce merchants and marketers

What is headless commerce? Everything you need to know in 2022

eCommerce platforms powered by legacy systems are finding it difficult to satisfy their customers. Why? Because most consumers want more control over when and how they make their purchases. With an evolving digital landscape accelerated by the pandemic, it’s no wonder most people are getting more comfortable making purchases from their mobile phones, through kiosks, innovative Internet of Things (IoT) devices, and even through their gaming consoles. Little wonder then that platforms like Amazo

Top 5 Tips and Tricks to Automate Sales Funnel in 2022 & Beyond

As per reports [https://www.autogrow.co/sales-funnel-follow-up-statistics/], 69% of marketers feel that lead conversion should be their first priority. Moreover, 37% of marketers say that building a sales funnel is the most challenging part of their job. Rings a bell? Yes, here’s the thing! A sales funnel could be your game plan for converting the leads into customers. With the right strategies at hand, you can keep your prospects organized, ensure that you’re reaching them at the right time,

Customer experience management: What is it and how to leverage it for your business?

Your success as an ecommerce business doesn’t just depend on offering the best products at the best prices — it also depends on effectively managing your customer experience. In fact, customer experience management might have a bigger impact on your growth than any pricing or product strategy. But don’t just take our word for it: According to a Walker report, the customer experience was expected to overtake price and product as the key brand differentiator in 2020. So, if you’re looking to tak

Want More Raving Customers? Use These 10 Customer Loyalty and Retention Strategies

You’ve probably heard the statistic that it’s 5x more expensive [https://www.forbes.com/sites/blakemorgan/2019/04/29/does-it-still-cost-5x-more-to-create-a-new-customer-than-retain-an-old-one/?sh=73ab36503516] to keep a customer than it is to obtain a new one. (Or 10x more expensive, or 25x… this stat has been making rounds for a while.) Whatever the exact figure is, it’s a critical point for business owners to understand. This is especially true for ecommerce businesses, where competition g

75 customer experience quotes to supercharge your business in 2022

Whether or not you’re making conscious decisions about it, your business is heavily involved in customer experience (CX). That’s because every business is. This customer experience quote from Dave Dyson, Senior Customer Service Evangelist at Zendesk, sums it up: "Customer experience involves every way a customer interacts with a company, at all stages of the customer journey — including the marketing materials they see before they become a customer, the sales experience, the quality of the pro

How is AfterShip optimizing the order tracking process for Shoplazza’s merchants & their customers?

As the competition in the ecommerce space is getting intense every year, there is no second thought in the fact that “Customer is King.” and while there are dozens of factors contributing towards the success or failure of a business, customer satisfaction is one of the most important. One thing that differentiates great businesses from good ones is not just to attract customers but to retain them. Talking about the most critical challenges in the ecommerce industry, effective order tracking