Wonderment VS AfterShip

Choosing the right post-purchase software is crucial for ensuring customer loyalty and retail success. This page compares AfterShip—a top-rated post-purchase customer experience platform built for global enterprise retailers, with Wonderment—Shopify shipment tracking solution, to help you choose the right platform.


In your process to find the best post-purchase customer experience platform for your business, you might wonder how Wonderment software compares to AfterShip. Both solutions offer features for shipment tracking. However, AfterShip is a full-service platform with strong API capabilities that are built to support enterprise retailers and is consistently rated among the top in the industry, while Wonderment is built for SMBs.

 More differences emerge when you look more closely at how the products and features were built, the ease of use and customizability of the features, the advanced data and reporting, and carrier integration capabilities.

 This page will help you understand the differences between AfterShip and Wonderment, so you can choose the right post-purchase platform for your business.

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What does AfterShip do?

AfterShip is a post-purchase customer experience platform that helps retailers improve customer loyalty through a full suite of software—shipment tracking, returns management, estimated delivery prediction, multi-carrier shipping, shipping protection, and carbon footprint accounting. All AfterShip products and features such as advanced workflows and product recommendations are built-in to support all business needs without requiring additional integrations.

AfterShip can support businesses of all sizes, but is specifically built for enterprise businesses. AfterShip seamlessly integrates with 1,126 carriers and 70 tech platforms, including all major eCommerce platforms such as Shopify, Shopify Plus, Salesforce, and Netsuite. AfterShip is the pioneer in developing multi-carrier tracking API, empowering the top retailers and Fortune 500 companies to provide Amazon-like tracking experience at scale.

An overview of AfterShip Tracking

AfterShip Tracking is built within AfterShip's all-on-one post-purchase platform. AfterShip allows brands to create fully customizable branded tracking pages with an easy-to-use drag-and-drop editor. The built-in advanced workflows for shipment notifications and product recommendations ensure seamless customer experience, without any potential service gaps. Within the AfterShip dashboard, brands can utilize analytics reports to improve on-time rates, identify carriers who aren’t meeting their SLAs, analyze transit time (by carrier, service type, region, etc), address failed delivery attempts to adjust last-mile strategies and more.

What does Wonderment do?

Wonderment is not a full service solution, and they only focus on shipment tracking for Shopify and Shopify Plus platforms.

Wonderment's features are built for growing SMB businesses. They utilize third-party integrations to run key features of their product offering. For example, it requires a Klaviyo integration to enable shipment notifications and it requires a Rebuy integration to offer product recommendations on tracking pages. Additionally, Wonderment only integrates with 15+ tech platforms. Wonderment has 50+ carrier integrations, limited to the United States, Canada, the UK and Australia, which can be challenging for global enterprise brands.

An overview of Wonderment Tracking

Wonderment enables Shopify brands to design branded tracking pages to fit their store themes. With third party integrations required for key features such as shipment notifications and product recommendations, there can be potential gaps in service, and the customer experience might be impacted. Wonderment only mentions a few analytics reports on their website which allow you to view transit times by carrier, and view where packages get stalled in transit.

Pricing comparison

To better understand the difference in cost between AfterShip and Wonderment's tracking module, let's compare their pricing models and decide which one is ideal for you.

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AfterShip Tracking’s pricing

AfterShip has three public plans, that can be paid monthly or annually. AfterShip also creates custom enterprise plans, paid annually, to tailor our products specific to a brand's business needs. Free plans are available for users to test the product without contacting our sales team. Even at a base level, AfterShip offers customizable tracking pages, shipment notifications and shipment visibility and basic analytics.

Wonderment Tracking’s pricing

Wonderment has three public plans, and no enterprise-grade custom plans. Wonderment allows brands to try their basic plan for free. On the surface, Wonderments pricing seems very fair. But when reviewing their base plan, you'll notice it offers order lookup pages, but doesn't offer the option to send out shipment notifications and doesn't offer any reporting.

Compare AfterShip and parcelLab on G2.com

Reviews and ratings from verified customers can go a long way in helping you select the right post-purchase platform. Explore AfterShip and Wonderment ratings from G2.com as of Jul 18, 2023 to help you make an informed decision.

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129 AfterShip Reviews


Oct 25, 2022

“Easy to setup and user friendly interface.”


We are happy to be able to manage shipping and returns from the same dashboard and branded tracking and return pages enabled us to have a modern setup for our customers at affordable rates. Customer service is top notch.

un like

Overall, we have not found any issues with AfterShip. Only, if they would include their AI Predicted EDD to the essential bundle or enable customers to buy this add-on as extra instead of its availability only in the premium plan, that would have been a really great feature to have.


Oct 28, 2022

“Centralized tracking across couriers”


Clean easy to use platform, convenience of login with major player credentials, centralized tracking across couriers, the ability to share tracking links to clients.

un like

We have been using Aftership for at least five years. There is truly nothing that comes to mind. It does all we need to be done. Interface is easy, data is reliable.

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1 Wonderment Review

five star grey

Jan 17, 2023

“Wonderment is a necessary part of my job as an outbound operations manager for tracking”


I have been using Wonderment as a tracking tool at my job since the day I started. It is a Shopify app that using Shopify tracking data to compile into one place and create analytics and sources for our automated email app Klaviyo. It has very useful filters for data and tracks it well. The customer service is always quick to help, even when helping identify issues in Shopify, our 3PL, or with Klaviyo.

un like

I wish there were counters on each page for totals of line items after I filter the data. However exporting the data and then finding out that way is not difficult. Also I imagine that feature will probably be rolled out eventually if I ask.

A quick company overview

You need a reliable partner to help you grow and scale. So take time to get to know the company that will hold hands with you in your post-purchase management journey. See how AfterShip and Wonderment compare on a company level.



Year founded

2012 (source)

2020 (source)

Number of employees

450 (source)

30+ (source)

Product offering

Full suite of products (source)

Tracking only (source)

Number of carriers integrated

Native integrations with 1,000+ carriers (source)

50+ carriers (source)

Number of customers

17,000+ paid customers (source)

1,000+ (source)

Security and Privacy

SOC 2 Compliant, ISO 27001 certified, GDPR compliant (source)

GDPR Compliant, CPRA/CCPA (source)

Shopify store rating

3.2K, 5 star reviews (source)

55, 5 star reviews (source)

Switching from Wonderment to AfterShip

To guarantee a seamless transition from Wonderment to AfterShip with no loss of data, AfterShip provides a dedicated Solutions Architect.

Step 1. Plan

Formulate a plan to build the post-purchase system of your dreams. Think about the features you want and how they'll interact with your current tools.

Step 2. Migrate

Step 2. Migrate Move your data over to AfterShip with the help of a Solution Architect. You can include customer data, workflows, and customer reports.

Step 3. Test

Set up the system the way you want it, then test and preview the system before rolling it out. You can configure workflows, customize the dashboard, and more.

Step 4. Scale

Once everything is running smoothly, you can duplicate your custom settings as needed to meet the demands of your growing business.

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Recognized by customers for exceptional service

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How AfterShip customers boost revenue and retention

  • vector

    “We use AfterShip data to target where are our customers are, what regions and lanes we are missing on, and to identify where’s our opportunity to improve our service month over month.”

    Read their journey >

  • customers section logo

    “We’ve had a lot of customers reaching out to us saying, “Wow, what a great service!” rather than coming to us when that's a problem.”

  • frame

    "We knew there was a disconnect and AfterShip provided us with the data to formulate a strategy to approach the issue."

  • frame

    "AfterShip is the most advanced shipment tracking solution in the market. It only took 1-2 weeks for our engineers to implement."

  • frame

    "Our work with AfterShip is an important part of our mission to make cross-border shopping easy. "


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