The Poison Pill of "Returns Insurance" - A Merchant's Perspective

My role in eCommerce-focused SaaS sales gives me a unique vantage point, allowing me to work with a pretty diverse range of merchants, from startups to 9-figure giants, across various industries and geographies. One recurring topic that merchants bring up is returns. Recently, during a sales call, a merchant from a well-established brand made a statement that stuck with me: “Most software companies don’t truly understand what business owners care about. They might have good features, but they o