Adelina Karpenkova

3 Smart Tactics for Selling Products on TikTok Shop

Even before the official rollout of TikTok Shop in September, merchants were already building a presence on the platform to create brand awareness and generate sales. It's safe to say it would evolve social commerce in some major ways. With its official release in the US, it's poised to become a significant revenue stream for many eCommerce retailers in 2024. TikTok Shop is seeing an influx of new and established brands now selling products on the platform, creating or collaborating on shoppabl

6 Beauty Influencers Making a Killing with TikTok Shop (And What You Can Learn From Them)

After years of testing, TikTok Shop has officially rolled out in the US. We don't want to overstate it, but we're probably looking at the next big thing in social commerce. Beauty, fashion, and lifestyle brands have led the charge. No surprises there—these brands have actively courted young audiences and grown their online presence on the platform for years. Now, TikTok Shop is set to become their next significant sales channel. Benefit Cosmetics, for instance, was among the early adopters of

Boost Your BFCM Conversions With Advanced Merchandising Tactics

No matter how good your ad copy is, thousands of equally great promotional messages are fighting for your target audience's attention, especially during Black Friday and Cyber Monday (BFCM) sales. You need something that will convert them before their eye falls on your competitor’s deal. Thankfully, two related elements can make your offers stand out during peak season: a hyper-personalized approach and a compelling buying experience. By paying attention to these two pillars, you’ll boost conv