Katie Tierney

eCommerce AI 101: How Artificial Intelligence is Reshaping Online Retail

Picture strolling through a bespoke shopping haven—every boutique anticipates your desires, knows your preferences, and curates offerings just for you. This retail utopia is rapidly becoming a reality thanks to artificial intelligence (AI)-powered eCommerce technologies.  AI is reshaping online retail. As consumers demand more personalized experiences, AI helps merchants tailor each interaction to individual preferences. It also transforms operations, helping merchants automate tasks, scale fas

Omnichannel Marketing Explained: The eCommerce Marketer's Must-Read Guide

Commerce can be a cutthroat business, and mastering omnichannel marketing isn't just smart—it's survival.  Imagine a frustrated shopper bouncing between disconnected online and offline interactions, only to find solace with a competitor who gets it right. With shoppers expecting seamless transitions across both realms, sellers must sync every touchpoint for a flawless journey. The stats speak volumes:  * Sellers with the strongest omnichannel strategies retain 89 percent of customers, while

Shopify 101: What Online Sellers Need to Know for eCommerce Success

Whether you’re just starting out in eCommerce or steering a successful online store, chances are you’ve heard of Shopify. But maybe you’re unfamiliar with the platform's ins and outs or how it works. If you’ve ever wondered, “What’s the deal with Shopify,” this guide’s for you.  Founded in 2006, Shopify has grown rapidly and become one of the leading eCommerce platforms globally. Today, Shopify powers over two million businesses in 175 countries, processing over $235 billion in sales from 675 m

How to Increase eCommerce Sales: 13 Full-Funnel Tactics to Make More Money

Every online store vies for consumers' hearts and wallets, so merchants must skillfully design and manage all aspects of the buyer’s journey to captivate their audience.  Every interaction—from ad clicks to “add to cart” functionality—can make or break a sale. So, what's the secret to success? Compelling customer attraction, conversion, and retention strategies across the entire buyer’s journey.  Let's explore how you can implement 13 full-funnel tactics to increase your eCommerce sales. Mar

How to Start an eCommerce Business: A 3-Phase Beginner’s Guide

Thinking about starting an online business? 🤔 Maybe you’ve got a great idea but don’t know the first thing about eCommerce. Or maybe you know a thing or two, but you can’t pinpoint why some entrepreneurs succeed while others fail.  Well, here’s the scoop: Success comes down to thoughtful, strategic planning and knowing how and when to seize the opportunities that come your way. From setting up sleek direct-to-consumer (DTC) storefronts to building booming online businesses, entrepreneurs of a

The eCommerce Seller’s Guide to TikTok Fulfillment

TikTok Shop is an essential channel for sellers who want to expand their reach and sales potential. Choosing the right fulfillment option is crucial for keeping customers happy, running operations smoothly, and scaling effectively.  Whether you already have fulfillment processes or need help getting the products you sell on TikTok Shop to your customers' doorsteps, this guide is for you.  * What you need to know about Fulfilled by Tiktok * How to add TikTok to your current fulfillment proces