Jingpin Huang

Transform BFCM Returns into Exchanges: Shifting Consumer Behavior with Subtle Guidance

During the peak season of Black Friday and Cyber Monday (BFCM), retailers often face the challenge of high customer acquisition costs (CAC) alongside an increase in return rates. This combination can have a detrimental effect on a merchant’s bottom line, wasting both effort and investment.  To mitigate the impact of returns on revenue, retailers must focus on changing customer behaviors to turn returns into exchanges. In this article, we’ll share proven strategies for recapturing more revenue f