Bill Gates, a business tycoon, once said, “We all need people who will give us feedback. That’s how we improve.” We believe he has uttered golden words, because there’s nothing more valuable than customer feedback these days. Both positive and negative customer reviews help businesses greatly. How? Well, positive feedback sheds light on those factors that often leave customers impressed. By optimizing such factors, you can easily turn happy customers into brand advocates. On the other hand,
