Eugene Oh

ActiveCampaign vs Emarsys: Which Is Best for Retail Teams?

Your marketing team is fighting for every extra point of open rate on your latest campaign. Meanwhile, your operations team is sending shipping notifications that customers actually wait for and open. Why isn't that your best marketing channel? Let's fix that. Before we get there, you have a more immediate decision in front of you. You're evaluating ActiveCampaign vs Emarsys for your DTC brand, and your CMO wants a recommendation this quarter. Both platforms are big upgrades from a basic Shopif