Jessica Hulett

What Shopify Merchants Should Know About Returns Management

A well-managed returns process is crucial for eCommerce merchants focused on long-term loyalty and retention. After all, the speed and ease at which a customer can return an unwanted item can determine whether or not they buy from you again.  Shopify merchants have many returns management options, from the basic solution within the platform to more robust integrations like AfterShip Returns. No matter which option you implement for your store, there are some essentials you need to ensure a seam

How Social Proof Powers Product Discovery and Sales on TikTok

TikTok has long been an effective tool for product discovery, but the launch of TikTok Shop has ushered in a social commerce frenzy. As more eCommerce merchants jump on the platform to tap into the revenue potential, it becomes harder for your brand and products to stand out. The solution? Focus on product reviews.    How do product reviews drive purchases on TikTok Shop? Authentic product reviews help merchants who sell on TikTok Shop connect with their target audience, drive brand awarenes