Katie Tierney

35 eCommerce AI Use Cases to Grow Your Business Faster

Ever wonder why the ads and offers you see always seem to match your preferences so accurately? That's predictive analytics at work—a prime example of merchants using artificial intelligence (AI) to provide a more personalized shopping experience. Picture this: You're eyeing a trendy jacket online. Predictive analytics suggests similar items based on your browsing and shopping history, acting like a personal stylist. For sellers, it's like having a crystal ball that predicts your next purchase.

Attract More Gen Z Buyers: 4 TikTok Tips for eCommerce Brands

TikTok has taken the social media world by storm and transformed how brands use it to engage potential buyers, especially those in Gen Z (born late 1990s through early 2010s). With 61% of Gen Z in the US using it at least once a month and 68% willing to purchase on the platform, TikTok is an undeniably influential and potentially lucrative channel that brands can’t afford to ignore. So, how can eCommerce merchants capture Gen Z's attention and drive more sales? Read on to find four essential T

How to Elevate Your Omnichannel Marketing Strategy with TikTok Shop

Everything in eCommerce is evolving, and TikTok’s emergence as a major player in the social commerce space proves it.  Now out of beta, TikTok Shop isn't merely another eCommerce platform. It’s a transformative sales and marketing channel that even skeptics should reconsider. TikTok’s relevance extends beyond trends, and smart sellers recognize its potential impact—much like they did with other social giants like Instagram, Facebook, Pinterest, and Snapchat. TikTok Shop offers unique opportun

Spot the Sellers: How to Find Trending Products on TikTok

TikTok, a social commerce powerhouse, helps hungry merchants capture the next wave of consumers and turn trends into lucrative sales. Its undeniable reach of over one billion monthly users makes it a potentially transformative platform for selling. Unlocking TikTok’s revenue potential takes more than a mere advertising presence, however. Instead, merchants today can take advantage of TikTok Shop, a thriving marketplace where users seamlessly discover and purchase products within the app. Decod