Colin Loughran

How to Reduce Post-Purchase Dissonance

Have you ever bought something online and then questioned yourself as to whether you’ve made the right purchase? You’re not alone. Many people buy products that initially attract their attention, but as time passes and they discover more choices, doubts can start creeping into their minds. What often follows is a feeling of uncertainty and regret, otherwise known as post-purchase dissonance. Post-purchase dissonance can happen with anything, from a basic t-shirt to a designer necklace to a lu

What is Post-Purchase Evaluation?

Do you know what your customer does after they purchase from you? If not, you're not alone. In fact, post-purchase evaluation is often overlooked by eCommerce retailers. In the rush to secure more sales, merchants often pay less attention than they should to the impact that what happens afterward can have on customer relationships, brand reputation, and bottom line. But here's the thing: post-purchase evaluation is a crucial stage in the customer journey. It's when your customers decide whether

What is eCommerce? Everything You Need to Know in 2024

The eCommerce industry has become an indispensable part of global retail sales. According to Statista, global eCommerce revenue reached an estimated 5.8 trillion U.S. dollars in 2023. It's no surprise that as those numbers skyrocket, more people and businesses are showing an interest in eCommerce and the opportunities associated with it. If you want to learn more about what eCommerce means and how it works in 2024, this article’s for you. In it, we cover the basics you need to know. We’ll also

How to Reduce WISMO Tickets

Have you got WISMOs aplenty? Are they setting you back with delays, customer contact overload, low efficiency, and lost revenue? Well, you’ve come to the right place.  Let’s find out how to reduce those WISMO tickets. What is WISMO? WISMO is an acronym that stands for “where is my order?”. It’s one of the most common customer queries in eCommerce, and it can come in the form of phone calls, emails, live chat messages, chatbot texts, social media posts, and SMS.  WISMO tickets typically aris

Unpacking the Biggest Takeaways from Shopify's Winter '24 Edition

Shopify Winter '24 Edition has just been released, and it's packed with updates that can boost your conversion rates, enhance your marketing strategies, and refine your operations. This edition is not just about the immediate impact—it’s about setting the stage for sustained success and scalability. With more than 100 updates from Shopify, there’s a lot you could focus on. However, the AfterShip product and data teams think a few major elements of the update are particularly significant to ret

How To Sell on TikTok Shop: What You Need to Know [Ultimate Merchant Guide]

Since its launch, TikTok has emerged as a powerhouse for eComm brands looking to reach younger and more engaged audiences. But it's been a tougher nut to crack when it comes to DTC marketing because traditional advertising can feel out of place on the platform, and brands often learn the hard way that TikTok content has to be creative, native, and authentic to succeed. That's changed with the introduction of TikTok Shop, which makes directly selling your products to engaged consumers much easie