Colin Loughran

How to unwrap greater BFCM revenues in the post-purchase experience?

While it is a given that most e-commerce sites see a surge of sales during the BFCM season, savvy retailers do not take the expected business volumes for granted. Truly successful retailers take steps to drive incremental revenues and cement customer loyalty, a gift that will keep giving for strong future results.    By reading this article, you will learn: * How AfterShip can help transform the post-purchase experience * How other retailers are gearing up for a stellar holiday performance

The Importance of Post-purchase Behavior for Growing eCommerce Brands

In your mind, where does the customer journey end? A lot of thought and effort goes into acquiring customers, but what online retailers often forget is that the post-purchase phase is also a critical time for customer retention and growth. In fact, it's often said that the true measure of a company's success is not how many new customers it acquires, but how well it retains and grows its existing customer base. In this article, we'll explore the ins and outs of post-purchase behavior and equip