Philip Manzano

#TikTokMadeMeBuyIt: How to Reap the Benefits of Social Commerce

Social commerce is starting to rewrite the rules of traditional eCommerce. Those who embrace this change are not just surviving. They're thriving, harnessing the power of virality to propel their brands to new heights. Social commerce is not merely a trend—it's an evolution. By 2027, it's predicted that social commerce sales will reach a staggering $605 billion globally. Yes, you read that right. $605 billion. That's a market opportunity no brand can afford to ignore. There’s one platform, in

Leveraging AI for Revenue Growth in eCommerce

Growing revenue is the name of the game in eCommerce, especially during peak holiday shopping seasons. But merchants today are also facing new challenges that hold back revenue growth, like a cooling economy, higher costs of customer acquisition, thinner margins, and the potential loss of revenue due to returns. To overcome these challenges and drive revenue growth during the holiday shopping season, merchants are turning to personalization tools powered by machine learning and artificial intel

How to Excel at Managing Shopper Expectations During the Peak Season

For the annual peak season of Black Friday and Cyber Monday (BFCM), retailers prepare months in advance to source the best products, create the most enticing marketing campaigns, and plan the most efficient supply chain. Yet all too often, the same retailers fail to devote adequate focus on managing shoppers’ order fulfillment expectations during and after the purchasing process, risking serious damage to their bottom lines and brand perception. In this article, you will understand the followin

Revolutionizing eCommerce: How Post-Purchase Automation Reduces Operational Costs for Merchants

As a savvy merchant, you understand that every dollar counts, especially during the pivotal holiday season. It's in this bustling period when deeper discounts mean thinner margins, that automation shines. Post-purchase automation is not just another buzzword. It's pivotal technology that, properly deployed, significantly reduces operational costs for eCommerce brands by optimizing efficiency.  Instead of spending countless hours managing customer queries, setting up notifications, processing r

Easyship vs. AfterShip: What is the Right Shipping Solution for Your Business?

Is your business using the right shipping solution to get your products into your customers' hands? AfterShip and Easyship are both great shipping solutions, but they have different features that might make one better for you than the other. In this article, we will compare the two platforms so you can decide which is the best fit for your needs. No matter which platform you choose, shipment tracking will help keep your business running smoothly. You can easily stay on top of your shipments an

Narvar vs AfterShip Returns: Which is the Right Returns Management Solution for Your Business?

eCommerce businesses have to deal with returns regularly. When customers are not happy with their purchase, they often want to return the item and get their money back. This can be a hassle for your business. You have to package the product, print out a shipping label, and then go to the post office. But what if there was a returns management platform that could make the entire process easier for you? Narvar and AfterShip Returns are great examples of those platforms. They are all-in-one solut