Philip Manzano

Boost Sales for Mother’s Day in 2024 and Beyond

With Mother's Day around the corner, it's important to remember how much of an opportunity this holiday represents for merchants in specific verticals. Spending on moms has steadily risen steadily over the last few years, so competition in the market is fiercer than ever. Retailers can use several strategies to stand out, drive sales, and engage customers during this busy shopping period. Whether you're an established eCommerce business or a new player, having a solid plan is imperative to make

Decode Shopify Winter '24 Edition: Unleashing the Full Power of Checkout Extensibility

Shopify Editions is a twice-yearly announcement that brings together all the changes and improvements to Shopify’s platform. Packaging it all together in one seasonal “edition” lets merchants explore many new features of Shopify in one place, saving you from hunting down multiple smaller updates. Winter '24 Edition just hit, however, and there was a lot to go through. One of the most important parts of this announcement for many merchants, however, is the improvements to Checkout Extensibility.

Strategies for AOV Growth Through Extended Customer Experiences [Webinar Recap]

Last week AfterShip hosted a webinar focused on strategies for increasing average order value (AOV) by providing extended customer experiences. We were joined by industry experts who shared their insights and best practices for achieving AOV growth through innovative tactics. Panel of Experts Sarah Kang is the Sr. Technology Partnerships Manager at AfterShip. Her role centers on fostering technology partnerships to ensure our customers benefit from meaningful integrations, creating a seamle

Upselling Throughout the Year: An Essential Guide for eCommerce Holidays

Staying current with seasonal events and holidays can be challenging, so we’ve compiled a comprehensive marketing calendar to help you stay on top of your game. Use it as a guide to plan your promos and offers throughout the year—and ensure your eCommerce store is always one step ahead of the competition. Understanding the eCommerce Peaks and Valleys Analyzing sales data and tracking consumer behavior trends can pinpoint the optimal moment to kick off a campaign and identify potential lulls i

New Data Reveals the More Flexible the Returns, the More Retained Revenue

For eCommerce merchants, understanding consumer behavior and preferences is not just advantageous—it's essential. The latest AfterShip eCommerce Returns Report sheds light on a compelling trend: businesses retain more revenue when they offer more flexible returns options. This finding underscores a fundamental shift in online shopping dynamics, where the ease and flexibility of return policies are becoming critical factors in consumers' purchasing decisions. In this article, we’ll explore how r

How to Enhance AOV with Personalized Recommendations at Every Touchpoint

eCommerce in 2024 is all about boosting profitability. While the usual metrics like conversion rates and sales volume are vital, there is one metric that drives profits more than most: Average Order Value (AOV).  AOV plays a crucial role in profitability without relying on acquiring more traffic, which can be costly. The key is to manage customer acquisition expenses effectively and increase transaction revenue. One of the most powerful strategies to increase AOV is personalization, especially