Black Friday 2025 Statistics, Trends, and Insights
What can you do with this dashboard?
Delve into peak season performance and emerging trends across various sales channels, verticals, product categories, and product tags in North America. With these insights, you can swiftly refine and optimize your peak season strategies to stay ahead in the competitive market.
What is the calculation method?
We use the order volume growth rate to determine performance data in this dashboard. The average order volume between Sep 29, 2025 and Oct 28, 2025 serves as the baseline for comparing each day's live data to calculate the growth rate.
Interested in improving your omnichannel selling strategy?
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Explore product insights for your industry
Which days have experienced a peak in orders?
Time zone: EST/GMT-5
Explore industry performance across different platforms
What are the top performing industries on each platform?
| Industry |  Sales Growth |
|---|---|
| Books & Literature & Media | +20% |
| Computers & Consumer Electronics | -9% |
| Beauty & Personal care | -14% |
| Industry |  Sales Growth |
|---|---|
| Books & Literature & Media | +22% |
| Baby & Child | -17% |
| Beauty & Personal care | -17% |
What is the order volume trend for the top-performing industries on each platform?
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Want to see data for other eCommerce platforms?
Explore data insights by industry performance
Select your industry first to see product-specific data
What are the hot-selling product categories for your selected industry?
 | Product Category |
|---|---|
| +13% | Top 1Suitcases |
| +13% | Top 2Handbag & Wallet Accessories |
| +11% | Top 3Luggage Accessories |
| +6% | Jewelry |
| -19% | Cosmetic & Toiletry Bags |
| -22% | Tote Bags |
| -25% | Handbags, Wallets & Cases |
| -32% | Backpacks |
| -32% | Clothing |
| -32% | Duffel Bags |
| Product Category |
|---|---|
| +70% | Top 1Tote Bags |
| +29% | Top 2Cosmetic & Toiletry Bags |
| +9% | Top 3Handbags, Wallets & Cases |
| +5% | Clothing Accessories |
| -14% | Backpacks |
| -32% | Shoes |
| -37% | Handbag & Wallet Accessories |
| -44% | Clothing |
| -62% | Jewelry |
| Product Category |
|---|---|
| +13% | Top 1Suitcases |
| +13% | Top 2Handbag & Wallet Accessories |
| +11% | Top 3Luggage Accessories |
| +6% | Jewelry |
| -19% | Cosmetic & Toiletry Bags |
| -22% | Tote Bags |
| -25% | Handbags, Wallets & Cases |
| -32% | Backpacks |
| -32% | Clothing |
| -32% | Duffel Bags |
| Product Category |
|---|---|
| +70% | Top 1Tote Bags |
| +29% | Top 2Cosmetic & Toiletry Bags |
| +9% | Top 3Handbags, Wallets & Cases |
| +5% | Clothing Accessories |
| -14% | Backpacks |
| -32% | Shoes |
| -37% | Handbag & Wallet Accessories |
| -44% | Clothing |
| -62% | Jewelry |
Tips
Reallocate ad spend for the hot-selling products you find on this list to boost your sales and profitability.
What are the most effective product bundles and recommendations on Shopify?
Show me the data for:
Tips
Identify top-selling combinations and adjust product bundles to increase revenue when they are most popular.
What product tags or keywords attract shoppers on Shopify?
Show me the data for:
Tips
Adjust product tags and descriptions to include the keywords that are attracting the most shoppers to relevant items.
About AfterShip
AfterShip is one of the most trusted solutions for eCommerce and omnichannel commerce. With a full suite of software including personalized product recommendations, proactive shipment tracking, AI-predictive delivery estimates, exchange-first returns, and warranty management—AfterShip helps brands spark loyalty and engagement.
With 20,000+ customers, AfterShip is used by iconic brands, including SAMSUNG, TOMS, Kylie Cosmetics, Gymshark, DIME Beauty, and Harry’s. Recognized as a Retail Technology Power Player by Business Insider, AfterShip integrates with 1,200+ carriers worldwide and empowers top retailers and Fortune 500 companies to drive additional revenue, reduce operational costs, and improve CX.
Stay ahead of the competition with effective omnichannel selling strategies
Methodology: The analysis examined 32,000+ retailers in North America using AfterShip products on platforms including Shopify, TikTok Shop, WooCommerce, BigCommerce, and Magento. We analyzed orders generated from October 15, 2025, to January 14, 2026, in the EST/GMT-5 time zone to aggregate insights and update the data on a daily (T+1) basis.
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