Philip Manzano

5 Steps to Boost Revenue and Drive More On-Site Conversion During BFCM

As Black Friday and Cyber Monday (BFCM) near, eCommerce retailers face a critical chance to boost sales. With spending set to surge by 15% and 73% of shoppers basing purchases on their online experience, strategic planning is key. Here, we’ll explore some of the highest-performing strategies proven to boost Average Order Value (AOV) and drive on-site conversions, ensuring your business thrives this holiday season. 1. Enhance Product Discovery to Increase Revenue When shoppers visit your webs

Top AI Tools for Growing Your eCommerce Business in 2024

We explore eight AI tools to help eCommerce merchants grow their business with practical applications and usage instructions.

10 Reasons Email Marketing Should Be at the TOP of Your List this BFCM

For eCommerce brands, Black Friday and Cyber Monday are some of the most important days of the year. These are the days when shoppers are most likely to spend money, and it’s a golden opportunity for brands to lean into their marketing efforts and drive the most sales possible. Email marketing is one of the most effective ways to prepare for these big shopping days. In this article, we will explore the importance of email marketing and provide 10 reasons to focus on it above any other strategy

Top Email Marketing Strategies for Black Friday and Cyber Monday

For eCommerce brands, the weeks leading up to Black Friday and Cyber Monday (BFCM) are crucial. This is when they put their final marketing push behind their holiday campaigns and hope to see a sizeable return on investment (ROI). Unfortunately, due to changes in privacy laws around third-party cookies, many merchants have seen ROAS continue to decline because it's much harder to target the right people. This makes it all the more important to have an email marketing strategy in place that can

Essential Early Planning for a Blockbuster Black Friday-Cyber Monday [BFCM 2024 Marketing]

As the summer sun still blazes, it might seem premature to start thinking about your Black Friday and Cyber Monday (BFCM) strategy. However, early planning is essential for eCommerce merchants to ensure a successful holiday sales season. Given the fiercely competitive nature of BFCM, getting a jump start on your BFCM marketing strategy now can set you up for a spectacular win! Why Early Planning is So Essential The BFCM period is one of the most lucrative times of the year for eCommerce busin

The State of eCommerce and Post-Purchase Shipment in Europe

eCommerce and post-purchase shipping practices vary across different regions worldwide. This blog series will highlight the unique practices, challenges, and opportunities in each area. In the second installment of our global eCommerce and post-purchase series, we shift our focus to Europe—a region of remarkable diversity and complexity. Europe presents a fascinating array of eCommerce landscapes, with Western, Central, and Eastern parts of the continent, each possessing unique characteristics