Philip Manzano

Drive More Black Friday and Cyber Monday Sales with SMS

As we prepare to head into the busiest shopping weekend of the year, it’s important to ensure your eCommerce strategy is as robust as possible. And while there are many moving parts to consider, one channel that is often overlooked is SMS. That’s right—in addition to email, social media, and ads, you can also use SMS to reach your customers and promote your Black Friday and Cyber Monday deals. And the best part? It’s easier than you might think. Here are a few tips and ideas to get you starte

BFCM Email Templates to Help You Convert More Customers

Black Friday and Cyber Monday are two of the most important days of the year for online retailers. These are the days when customers are most likely to make a purchase, so it's essential to have a well-planned email marketing campaign that takes advantage of this opportunity. In this blog post, we'll provide some templates that you can use for your Black Friday and Cyber Monday email campaigns. Plus, we'll give you a sample timeline for your email marketing campaign so you can ensure that your

How the Biggest Brands Use Email Marketing During BFCM

Black Friday and Cyber Monday (BFCM) are crucial windows to capture sales. In fact, on Shopify alone, merchants recorded $6.3-billion USD in sales on Black Friday in 2021—a whopping $3.1-million USD sold per minute! This also represented a 23% increase from 2020, showing no sign of slowing moving forward. Anything you can do to focus your time and energy on driving conversions during these periods is worth considering. One of the most effective ways to do this is by using email marketing tools

This Is When You Need to Be Ready for BFCM Returns

As Black Friday and Cyber Monday (BFCM) approach, merchants gear up for a sales surge, aiming to maximize revenues during this peak season. However, that excitement comes with a rise in returns. To navigate this crucial period effectively, merchants must have a fully optimized returns process before the holiday season begins. Additionally, the surge in returns leads to a higher volume of customer support tickets, highlighting the necessity of automating routine tasks. This allows support teams

Boosting eCommerce Sales for Father's Day: Tactics and Tools for Success

Father's Day has become a major retail event, with consumers eager to show appreciation through gifts. A recent survey by the National Retail Federation revealed that nearly three-quarters of consumers planned to spend a record-breaking $22.9 billion on Father's Day gifts this year, marking a $2.9 billion increase from last year. Seasonal promotions, like those for Father's Day, offer a great chance to boost sales and attract new customers. This blog will cover strategies at each step of the cu

The State of eCommerce and Post-Purchase Shipment in North America

The eCommerce experience isn't one-size-fits-all. How customers shop, buy products, and receive shipments varies widely from region to region. Grasping these differences is key for businesses looking to expand and fine-tune their operations. This series explores the unique aspects of the eCommerce landscape around the world. Today, let's focus on North America. In this region, eCommerce has seen tremendous growth and continues to evolve as technology advances. This has led to changes in consume